Almost everybody thinks that marketing is easy, that just about anybody could be a marketeer if given the chance. People figure that because time watching TV and scrutinizing ads in the subway that this gives them a qualified opinion on the subject. Unfortunately, not everyone can be a marketeer they spend a lot of because having on opinion on marketing isn’t the same as marketing.
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Never talk about your product.

Not ever, not even once.

Talk around it, talk over it, talk under it but never talk about your product.

Why not talk about your product? Simple. You’re too close to it. No one will believe you. So talk about what other people are saying, experiencing and sharing about your product instead.

I’m not talking testimonials here either, I’m talking about real stories about real people with real experiences. Stories in their own voices.

It’s what people say about a product that speaks, not the the product.