Chris
Another Untimely Greyhound Ad
Given the last few rough months that Greyhound’s been having in the news, I wasn’t too surprised today when I heard a radio ad for them today driving home from the office. What did surprise me was that they carried on as if nothing had happened. After extolling the virtues of riding Greyhound, the spot [...]
Feeding Budget Airline Passengers
In an age of rising fuel prices, and having recently flown on a Northwest flight where snacks could be purchased for $5, rather than being included in the price of the flight, it occured to me that the airline could still provide snacks, and do so at almost no cost.
The way to do this would [...]
Gorilla Marketing with Webkins
If you’re a sizeable zoo struggling with low enrollment for summer programs. Here’s an idea:
Partner with Woodbridge Ontario’s Gantz toys, makers of Webkinz for a special edition Webkin that is given only to kids that enroll in the zoo’s summer camp program. The special edition ZooCamp Gorilla (or other endangered species) unlocks special games based [...]
Green Marketing: Of Sins and Scoring
This post has been sitting as a draft for a while now, so I figure its not getting any better sitting and gathering dust.
A few months ago, I had the opportunity to attend a CMA Ottawa presentation on The Six Sins of Greenwashing with TerraChoice’s President and CEO, Scott McDougall. Scott discussed the research his [...]
Bald is the New Black
I was at Chapters a little while ago, and while browsing through one of the isles, when something struck me. There were two books, both bestsellers, both featuring bald heads on the cover. A coincidence maybe? At first I thought so but then I began to wonder if there was more it, if i was [...]
The Canadian Design Resource
I was recently looking for a bit of the history behind the Government of Ontario logo and in the process discovered a fabulous blog called “The Canadian Design Resource“.
The site features logos, brands, and other elements of Canadian (often nostalgic) design and identifies the year/designer/company behind them when available. It also allows you to contribute [...]
Rethinking the Resumé: Skills & Experience
It’s been a while now since I’ve done the whole sending around the resumé thing, but I was talking over the weekend with a friend recently went in search of a new job. The resumé’s been around for a while now with relatively few changes to reflect the integrated skill sets of today’s employees (e.g. [...]
Wordpress Upgrade
We’ve just upgraded to Wordpress 2.3.3 which seems to have broken a few things. Please bear with us as we get things back in place.
Update: Everything should be fixed now. Let us know if you notice anything not quite right.
The Cure for the StumbleUpon Hangover
Looking through our traffic analytics, there’s no denying the sheer amount of traffic that StumbleUpon can bring to a site. But there’s one thing that’s stood out about Stumblers over other sources: their lack of return visits.
StumbleUpon visitors seem to be a lot like those heading out for a pub crawl. They’ll visit a few [...]
Focusing on the Little Things
I was at a local breakfast chain (Chez Cora’s) over the weekend and there was a table with two children literally hanging off the wall and climbing anything they could, as children are apt to do. It was apparent that, aside from the food (and the colouring pages), there wasn’t much of anything for the [...]
