Shingi
Marketing: So Easy A Monkey Could Do It
Almost everybody thinks that marketing is easy, that just about anybody could be a marketeer if given the chance. People figure that because they’ve spent so much time watching TV and scrutinizing ads in the subway that this gives them a qualified opinion on the subject. Unfortunately, having on opinion on marketing isn’t the same [...]
The First Rule of Marketing is…
Never talk about your product.
Not ever, not even once.
Talk around it, talk over it, talk under it but never about it.
Why not talk about your product? Simple. You’re too close to it. No one will believe you. So talk about what other people are saying, experiencing and sharing about your product instead.
I’m not talking [...]
Top Ten Marketing Lies & What They Really Mean
Have you ever read a disclaimer or a condition that comes with a a marketing offer and wondered what the $*%# does this mean? Well so have I, and after figuring these things out (the hard way), I’ve decided to spare you, my dear readers the same agony by putting together a little translation [...]
Why Are Companies Afraid to Hug Customers?
When was the last time you told your mobile service provider that you love them or the maker of your cell phone?
There is nothing a company wants more than to cultivate a love affair with customers. Now what’s wrong with that sentence? Well nothing really, besides the fact that its usually a LIE, [...]
What Does Creativity Really Look Like?
Creativity; what is it and where does it come from? It is creativity that gives rise to
Ideas.
The question is, can it be brought about by some systematic means, some sort of process? Creativity is production, is making things, it is to manufacture and the result is Ideas.
Manufacturing requires raw material. What is the raw material [...]
What Do Trend Spotting & Where’s Waldo Have in Common?
A few weeks ago I read an article about a rather iconic maker of parkas that I’d never heard of before. The company is called Canada Goose. They’ve made a name for themselves outfitting polar explorers and now produce very durable, warm and fashionable parkas. Naturally, I thought “if these parkas are so great how [...]
Ipod Touch: $399, Firmware Upgrade: $20, Getting Suckered by Apple: Priceless
So yesterday was Macworld and Macophiles from all corners of the known universe descended upon San Francisco with cult like devotion to hear High Priest Steve Jobs preach the Gospel of Mac. I listened fairly intently to the keynote and one thing struck me as worth writing about. No it’s not the Mac Book Air [...]
Is There Such a Thing as a Dumb Customer?
Yesterday I was over at Seth’s blog and read his article basically advising marketeers not to dumb down their messages because doing so attracts dumb customers. Then I thought about it, and something about it bothered me. So I thought about it some more, gave it time to digest but it just didn’t sit well [...]
Has Facebook become Spambook?
You have been bitten by a vampire, so and so’s added some innocuous application that you really could care less about, add this application to spam and alienate the few friends that you have left. This is just a sample of the garbage that now populates the Facebook mini-feed (cynicism aside of course). What was [...]
A New Start for a New Year
Ok so it’s 2008, and we’ll let you in on a little secret, we kind of dropped the ball last year. Okay, we didn’t “kind of” drop the ball, we dropped it, and then it rolled under the rug. We turned into one of “those” blogs, you know, the ones that only get updated as [...]
