For something to be exciting, to become viral or sought out by others; it has to be unleashed by a positive and sincere enthusiasm from the creator and her internal community who give life to it. [Read More]

PR giant Edelman asks Hugh MacLeod of Gaping Void to give a talk on the reality of corporate blogging in a post-Cluetrain Manifesto era. A very insightful piece that is well worth reading.

The time-tested saying “The customer is always right” is pretty standard - but what about those times when they’re not.

Seth talks about the new rules of naming.