Business Model
Why Are Companies Afraid to Hug Customers?
When was the last time you told your mobile service provider that you love them or the maker of your cell phone?
There is nothing a company wants more than to cultivate a love affair with customers. Now what’s wrong with that sentence? Well nothing really, besides the fact that its usually a LIE, [...]
Business Plan 2.0: Eliminating the Fortune Telling
The business plan is sorely in need of reinvention. Much like fortune telling, it continues to be an elaborate, ritualistic and time-honored exercise in precognition. The whole thing is about as reliable as a stock tip overheard at a racetrack.
It’s such a meaningless exercise in terms of the depth bankers and investors want from these [...]
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