Insight
Post2Post – The 100 Best Business Books of All Time
Earlier last year we stumbled upon a post that reviewed Seth Godin’s Meatball Sundae, and noticed that the blog was taking part in Paul Williams‘ Virtual Book Tour. We loved the concept, and volunteered to participate during the next season of the Post2Post virtual book tour. So here we are. The third stop on the [...]
Puff Puff Pass
You gotta think that the community of Bad Oldeslo in Northern Germany is going to let out a collective, Oh Scheiße, this morning when they pick up their copy of the local Stormarner Tageblatt . As a guy with family in the Durham region, and who has seen Roger and Me so many [...]
Marketing: So Easy A Monkey Could Do It
Almost everybody thinks that marketing is easy, that just about anybody could be a marketeer if given the chance. People figure that because they’ve spent so much time watching TV and scrutinizing ads in the subway that this gives them a qualified opinion on the subject. Unfortunately, having on opinion on marketing isn’t the same [...]
Why Are Companies Afraid to Hug Customers?
When was the last time you told your mobile service provider that you love them or the maker of your cell phone?
There is nothing a company wants more than to cultivate a love affair with customers. Now what’s wrong with that sentence? Well nothing really, besides the fact that its usually a LIE, [...]
Getting Engaged (with your Customers)
I was reading up on some of the VizThink 2008 session summaries that people have been blogging about, and there was one bit from Jim Haudan’s Drawing the Big Picture: Strategy Alignment and Deployment Using Visualization session that sort of stuck out at me:
“Gallup polls indicate that 300 billion is lost in productivity as 25% [...]
What Does Creativity Really Look Like?
Creativity; what is it and where does it come from? It is creativity that gives rise to
Ideas.
The question is, can it be brought about by some systematic means, some sort of process? Creativity is production, is making things, it is to manufacture and the result is Ideas.
Manufacturing requires raw material. What is the raw material [...]
What Do Trend Spotting & Where’s Waldo Have in Common?
A few weeks ago I read an article about a rather iconic maker of parkas that I’d never heard of before. The company is called Canada Goose. They’ve made a name for themselves outfitting polar explorers and now produce very durable, warm and fashionable parkas. Naturally, I thought “if these parkas are so great how [...]
Ipod Touch: $399, Firmware Upgrade: $20, Getting Suckered by Apple: Priceless
So yesterday was Macworld and Macophiles from all corners of the known universe descended upon San Francisco with cult like devotion to hear High Priest Steve Jobs preach the Gospel of Mac. I listened fairly intently to the keynote and one thing struck me as worth writing about. No it’s not the Mac Book Air [...]
