Marketing
Is There Such a Thing as a Dumb Customer?
Yesterday I was over at Seth’s blog and read his article basically advising marketeers not to dumb down their messages because doing so attracts dumb customers. Then I thought about it, and something about it bothered me. So I thought about it some more, gave it time to digest but it just didn’t sit well [...]
Are Marketers Liars? Is Authenticity in Marketing Important?
Why am I even asking these seemingly obvious questions? (I bet most of you are thinking: “Of course marketers are liars, being inauthentic is their lifeblood.”)
Well I was busily attending to the tasks of life in the world of a small company when I got a message from my blogging amigo Chris (the other half [...]
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