Second Opinion
Another Untimely Greyhound Ad
Given the last few rough months that Greyhound’s been having in the news, I wasn’t too surprised today when I heard a radio ad for them today driving home from the office. What did surprise me was that they carried on as if nothing had happened. After extolling the virtues of riding Greyhound, the spot [...]
Is There Such a Thing as a Dumb Customer?
Yesterday I was over at Seth’s blog and read his article basically advising marketeers not to dumb down their messages because doing so attracts dumb customers. Then I thought about it, and something about it bothered me. So I thought about it some more, gave it time to digest but it just didn’t sit well [...]
Are Marketers Liars? Is Authenticity in Marketing Important?
Why am I even asking these seemingly obvious questions? (I bet most of you are thinking: “Of course marketers are liars, being inauthentic is their lifeblood.”)
Well I was busily attending to the tasks of life in the world of a small company when I got a message from my blogging amigo Chris (the other half [...]
