Seeing as conference and trade show season is upon us, I thought it appropriate to share some of my favorite “killer” trade show tips. Here are 10 great trade show tips we’ve come across that are sure to make your organization stand out at that next trade show. What are some of your favorite tips? Let us know in the comments.

1. Market your trade show exhibition.
   Depending on your budget allocation, market to target customers before the trade show. Use a short clear direct mail/email piece letting target companies know your company will be exhibiting, what the booth number is, where your booth is physically located at the show and what their benefits will be if they stop by your booth. Even better, send out personalized email invitations and get responses on who will be attending and who won’t.
2. Establish a Gender Balance in Your Booth
   Some people may feel more comfortable approaching your booth if it’s not just full of one gender. It mixes things up, and allows visitors to your exhibit to choose to relate on different levels. How often have you seen a booth full of all men, arms folded, and ready to hit you with their carefully rehearsed sales pitch? It doesn’t work for them and it won’t work for you.



3. Stay put.
   Make sure there’s always someone manning your exhibit. If you absolutely need to leave, make sure you have someone to cover for you. You can always wander around in the early morning before trade show delegates arrive, or later after everyone leaves.

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