CrowdSpark.com » Uncategorized http://www.crowdspark.com Marketing, Entrepreneurship, Insight, Ideas Wed, 19 Nov 2008 04:16:22 +0000 http://wordpress.org/?v=2.6.2 en Gorilla Marketing with Webkins http://www.crowdspark.com/2008/07/07/gorilla-marketing-with-webkins/ http://www.crowdspark.com/2008/07/07/gorilla-marketing-with-webkins/#comments Mon, 07 Jul 2008 13:00:34 +0000 Chris http://www.crowdspark.com/2008/07/07/gorilla-marketing-with-webkins/ If you’re a sizeable zoo struggling with low enrollment for summer programs. Here’s an idea:

Partner with Woodbridge Ontario’s Gantz toys, makers of Webkinz for a special edition Webkin that is given only to kids that enroll in the zoo’s summer camp program. The special edition ZooCamp Gorilla (or other endangered species) unlocks special games based around that animal’s geography, physiology, and ecology.

Summer Zoo Camp registrations fill up, and kids leave with new friends, memories, and a new appreciation for an endangered species.

One for other local zoo’s to duplicate as incentives for their own summer programs.

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