I was at Chapters a little while ago, and while browsing through one of the isles, when something struck me. There were two books, both bestsellers, both featuring bald heads on the cover. A coincidence maybe? At first I thought so but then I began to wonder if there was more it, if i was on to something? I took another look through the Amazon bestseller lists, and was able to come up with a few other books featuring bald authors on the cover. These books obviously do well as a result of the quality of thought and writing, but the pattern seems just too compelling to ignore. Some of the bestsellers I came across included:

• Jim Cramer’s Stay Mad Life
• Total Money Makeover - Financial Fitness
• Many of Seth Godin’s books (Permission Marketing, Unleashing the Idea Virus, All Marketers are Liars)

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Have you ever read a disclaimer or a condition that comes with a a marketing offer and wondered what the $*%# does this mean? Well so have I, and after figuring these things out (the hard way), I’ve decided to spare you, my dear readers the same agony by putting together a little translation guide. So without further ado, and in no particular order, here are the real meanings behind ten of the most insidious marketing lies. Read more »