Marketing
Another Untimely Greyhound Ad
Given the last few rough months that Greyhound’s been having in the news, I wasn’t too surprised today when I heard a radio ad for them today driving home from the office. What did surprise me was that they carried on as if nothing had happened. After extolling the virtues of riding Greyhound, the spot [...]
Bald is the New Black
I was at Chapters a little while ago, and while browsing through one of the isles, when something struck me. There were two books, both bestsellers, both featuring bald heads on the cover. A coincidence maybe? At first I thought so but then I began to wonder if there was more it, if i was [...]
Top Ten Marketing Lies & What They Really Mean
Have you ever read a disclaimer or a condition that comes with a a marketing offer and wondered what the $*%# does this mean? Well so have I, and after figuring these things out (the hard way), I’ve decided to spare you, my dear readers the same agony by putting together a little translation [...]
