Looking through our traffic analytics, there’s no denying the sheer amount of traffic that StumbleUpon can bring to a site. But there’s one thing that’s stood out about Stumblers over other sources: their lack of return visits.

StumbleUpon visitors seem to be a lot like those heading out for a pub crawl. They’ll visit a few bars, have a few drinks (posts), maybe talk with friends, and have a good time. But by the end of the night (day), several sites later, they’re stumbling around, probably with little clue as to where they are. The details of the last few bars are hazy; but you’re having a good time.

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