Latest Post

Post2Post – The 100 Best Business Books of All Time

Earlier last year we stumbled upon a post that reviewed Seth Godin’s Meatball Sundae, and noticed that the blog was taking part in Paul Williams‘ Virtual Book Tour. We loved the concept, and volunteered to participate during the next season of the Post2Post virtual book tour. So here we are. The third stop on the [...]

Featured Post

Feeding Budget Airline Passengers

In an age of rising fuel prices, and having recently flown on a Northwest flight where snacks could be purchased for $5, rather than being included in the price of the flight, it occured to me that the airline could still provide snacks, and do so at almost no cost. The way to do this would [...]

Asides

• For something to be exciting, to become viral or sought out by others; it has to be unleashed by a positive and sincere enthusiasm from the creator and her internal community who give life to it. [Read More] #
• PR giant Edelman asks Hugh MacLeod of Gaping Void to give a talk on the reality of corporate blogging in a post-Cluetrain Manifesto era. A very insightful piece that is well worth reading. #
• The time-tested saying "The customer is always right" is pretty standard - but what about those times when they're not. #
• Seth talks about the new rules of naming. #